The Birthday Club

Your Birthday.
Our Standard.

30+ birthdays chose Blanc: Infinity alone.

Tell us how you celebrate — we handle the details and the VIP treatment. And at Sunday brunch, the birthday guest eats free with just five paid guests.

Join the Birthday Club See What's Coming

This Sunday, August 23 · Out of Ordinary

Blanc: OOO Edition

All White. Come Fresh. DJ Self of Power 105.1 FM.

The $55++ brunch — a full pre-fixe entrée and two full hours of unlimited mimosas and bellinis — in a room dressed head to toe in white, straight into the day party. Birthday guest eats free with five paid.

Full Details
Sunday Service: Blanc — All White Edition flyer, Sunday August 23rd, DJ Self

Just Dropped — The Recap

Noir: Infinity

1,017 Guests · The Gallery Is Live

1,017 guests, all in black, three decks on the water, and Cash Cobain live in front of a packed rail. Fifty photos from the night — relive it, or see what you missed.

View the Gallery
Noir: Infinity aboard the Hornblower Infinity — the recap

Just Dropped — The Recap

Summer Breeze

The Gallery Is Live

Green Tree Estate, New Rochelle. Tables sold out, the last 50 tickets went fast — one night on the Sound. Relive it, or see what you missed.

View the Gallery
Summer Breeze at Green Tree Estate — the recap

Blanc: Infinity — The Inaugural Voyage

Nearly 1,000 Guests. One Unforgettable Night.

30+ birthdays chose to celebrate with us aboard the Hornblower Infinity. Chapter one of the Blanc franchise is complete. The story continues.

The Weekly Ritual
Sunday Service brunch at Out of Ordinary — the room on a Sunday afternoon
Every Sunday

Every Sunday · Seatings from 2 PM

Sunday Brunch

Two Full Hours Bottomless — Not 90 Minutes

NYC's premier Sunday brunch at Out of Ordinary, Flatiron. A full pre-fixe entrée plus two full hours of unlimited mimosas and bellinis — the city standard cuts you off at ninety, we pour for a hundred and twenty. Complimentary reposado for the ladies before 6 PM, and the day party runs straight through to 10. Birthday guest eats free with just five paid brunch guests.

$55++ Pre-Fixe
120 Minutes
Free with 5 Paid
Blanc: OOO Edition

Seatings are limited each week — the 2 PM and 4 PM tables go first.

On the Calendar

Upcoming Events

Every ticket purchased right here — no redirects, no detours.

Sunday Service Brunch and Day Party Every Sunday

Sundays · 2 PM

Sunday Service

Brunch First · Day Party After

The weekly ritual, and it starts at the table. A full pre-fixe brunch with two hours of bottomless, then the day party runs to 10 PM in the same room.

$55++ brunch · 2 hrs bottomless · birthday free with 5 paid →

Full Details
Sunday Service: Blanc — All White Edition, Sunday August 23 This Sunday

Sunday, August 23 · 2 PM

Blanc: OOO Edition

DJ Self of Power 105.1 FM

All white, come fresh. The full $55++ brunch with two hours bottomless, then the day party with DJ Self, Bless Tha Child, DJ Dubz, DJ Pinnacle and June Billions. Bottles 2 for $500, all in.

Full Details

The Birthday Club

Bring five. The birthday eats free.

Five paid brunch guests and the birthday guest's entire $55++ experience is on us — full pre-fixe entrée plus the two hours of unlimited mimosas and bellinis. Five is the whole threshold.

30+ birthdays chose Blanc: Infinity alone. Yours is next.

Join the Birthday Club
The Architect
Eric Michael — founder of Eric Michael Events

The Name Behind the Nights.

It started in college, under a name that captured the era: Easy Money Entertainment — part childhood nickname, part the aspirational swagger of the time. When Eric came home to New York City in 2002, he got straight to work.

The approach was different from day one: treat every party as its own business — its own brand, its own marketing strategy, its own reason for a customer to choose it over everything else happening that night. That discipline built weekly parties that thrived in rooms that had struggled to hold a repeat crowd — and it proved something the industry wasn't ready to accept: hip-hop-centered nights with the right crowd weren't a risk to manage. They were safe, they were fun, and they out-earned the mainstream Top 40 weekends those venues were built on.

Halo · Octagon · Duvet · Blvd · Home · Guesthouse · Room Service · The Grand · Le Rêve · Taj

Residencies that ran for years, helped define a decade, and made urban nightlife a permanent part of how New York venues think about success.

"Each event is its own business — it requires thoughtfulness about the brand, the marketing approach, and a value proposition strong enough that the customer chooses you over everyone else." — Eric Michael

Then the city's politics shifted, and the nightlife landscape shifted with it. The boroughs began competing with Manhattan for premium venues, the weekly grind gave way to curated experiences and special events, and Easy Money Entertainment matured into Eric Michael Events.

Now, having graduated past two decades of New York nightlife, the company is in the middle of a resurgence in impact — bigger rooms, bigger moments, and a run of the city's most talked-about experiences: theDAYparty. Blanc and Noir. Sunday Service. Nearly 1,000 on the water for a single sail; doors closed at capacity before nine. And beneath it all, the same thesis that started everything: culture and commerce were never opposites. Built right, the most authentic room in the city is also the most valuable one — a truth the brands that have stood inside it already understand.

20+
Years in NYC
1,000+
Events Produced
1M+
Guests Served
50+
Brand Partners
The Brands

Franchises, Not One-Offs

Every event is a standalone brand with its own identity, energy, and audience — built to scale.

theDAYparty

Expanding

The celebrity day party franchise. Live performances, sold-out rooms, and demand you can see from the sidewalk. New York is home base. Multi-city is the vision.

ProofJadakiss — 800+, Doors Closed
EditionsR&B Edition — Sold-Out Energy
VisionMulti-City 2027

Celebrity Sip & Paint

Interactive Series

Art meets culture meets celebrity. An interactive experience where the canvas is part of the night — hosted by names you know, in rooms you want to be in.

HostArrogant Tae
Special GuestsDreamdoll & Young MA

Blanc & Noir

The Infinity Series

Two sides of one franchise. Blanc — all white, nearly 1,000 on the water for the inaugural voyage. Noir — all black, Cash Cobain live, 1,017 on the water August 15. Same vessel. Opposite energy.

BlancChapter One Complete
Noir1,017 Guests — Gallery Live

Sunday Service

Weekly

The weekly ritual. Brunch that becomes a day party, every Sunday — with special editions hosted by names you know. Consistency is the brand.

CadenceEvery Sunday · 2 PM
Latest SpecialHosted by Dream Doll

Signature Experiences

Curated

Waterfront mansions, festival grounds, midnight cruises. When the concept calls for something that's never been done, this is where it lives.

LatestSummer Breeze — Recap Live
PriorFish Fry Festival
SignatureThe Daytime Derby
Stay in the Loop
For Brands & Partners

Partner With Us

We put your brand in rooms full of the people who matter — NYC professionals, creatives, and cultural leaders who set the trends everyone else follows.

Premium Audience

Educated, image-conscious professionals with disposable income — the demographic every brand wants

Cultural Credibility

Two decades of authentic positioning at the center of NYC's hip-hop and R&B culture

Proven Results

Sellouts, capacity closures, and 1,017 on the water for a single sail — demand we can demonstrate, not just claim

Who We Work With

Spirits & LiquorPouring rights, sampling, signature cocktails built around the brand
VenuesWeekly residencies and one-off takeovers that fill the room
SponsorsOn-site activations, branded moments, and audience data
CreatorsAccess, content partnerships, and hosting for the right voices
MediaCoverage, cross-promotion, and campaign amplification
CorporatePrivate buyouts, client entertaining, and team celebrations

Our events reach a highly engaged audience across nightlife, brunch, yacht experiences and cultural celebrations — with content, sampling and on-site presence built around your goals. Every partnership is scoped to the room it belongs in, not sold off a rate card.

Tell us what you're after

A few details and we'll come back with the events that actually fit — usually within one business day.

Please add your name, email, and what kind of partnership you're after.

No spam, no list-selling. We reply personally.

✦

Got it.

We'll come back within one business day with the events that fit and what a partnership looks like. If it's time-sensitive, reply to the email we're sending you now.

The Record

Results, Not Promises

Every event proves something. Together, they tell you who we are.

Noir: Infinity

Noir

1,017 guests. Cash Cobain live on the water.

The dark counterpart to Blanc, and the bigger number. Three decks of the Hornblower Infinity dressed head to toe in black, a live set from Cash Cobain, and DJ Self on the soundtrack. The franchise didn't just repeat — it grew.

Blanc: Infinity

Blanc

Nearly 1,000 guests. 30+ birthdays celebrated.

The inaugural voyage of the Blanc franchise — an all-white mega yacht experience on the Hornblower Infinity. Thirty-plus people chose the most personal night of their year to spend with us.

Jadakiss Day Party

theDAYparty

500 advance tickets sold. 800+ total. Doors closed at 8:47 PM.

The celebrity series proof point. Advance inventory gone, capacity reached before nine, and a line still outside. Demand isn't claimed — it's demonstrated.

Late Nite R&B

Yacht Series

Sold out. Nothing but R&B on the water.

A midnight cruise built on one promise — no genre switching, just R&B all night. The room sang every word. Concept-driven curation, proven at sea.

Celebrity Sip & Paint

Celebrity Sip & Paint

Hosted by Arrogant Tae. Special guests Dreamdoll & Young MA.

Its own brand, its own energy — art, culture, and three names in one room. When talent chooses your platform, that's not promotion. That's gravity.

The Fish Fry Festival

Randall's Island

Fraternities. Sororities. Culture. Community.

A festival-scale gathering with DJ Self that brought the Divine Nine and partygoers together under one sky. Proof the brand travels beyond nightlife — and the standard travels with it.